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The site had the following in the site, "Welcome to Sowers Glass Engraving Shoppe." We noticed that the web site stated " Sowers Glass Engraving specializes in personalized etched engraved champagne, whiskey glasses, custom made to order." It also stated " We are a brick and mortar store having been in business since 1981. We are adding new items to our online store as time permits. 1 - 12 of 12 items. 15 oz Beer Mug Engraved Sugar Skull Bride and Groom. 15 oz Beer Mug Engraved with a name." The header had personalized glassware as the highest ranking keyword. This keyword was followed by engraved glassware, custom glassware, and custom drink ware which isn't as urgent as personalized glassware. The other words the site uses is engraved whiskey glasses. military wedding glasses is also included and could not be seen by search parsers.